A question I often hear is, “How do I know when it’s time to hire marketing help? Do I need a Fractional CMO or something else?”
Or worse, “My business isn’t bringing in enough revenue. I need to hire a Social Media Manager!”
But it’s no wonder entrepreneurs are often confused about when to hire marketing experts and who is going to be the best person for the job. Marketing is a huge field with tons of specialities and just as many myths as there are nuances.
So let’s talk about how a Fractional CMO or Chief Marketing Officer might be what your business actually needs… and how you can tell!
You Have a Lean Marketing Budget
A full-time CMO doesn’t always make sense financially. But that doesn’t mean your marketing efforts have to suffer. A fractional CMO can help you get the most out of your lean marketing budget by allocating funds efficiently and effectively, leading your marketing efforts, and translating your CEO vision to real-world marketing campaigns.
You don’t need always need a full-time marketing team… yet. In fact, you’re likely operating now with a virtual assistant and maybe even a social media manager.
And your team members are invaluable.
But if you don’t have the budget for a full-time marketing team, or if you’re not ready to make that commitment, a Fractional CMO can help you optimize your current team and outsource or hire more effectively.
Within your marketing budget.
Once you have a better handle on your needs, you can gradually add to your team as needed, and your Fractional CMO will be there to guide you through the next steps.
You Need an Expert Marketing Leader (Who Isn’t You)
Fractional CMO’s are ideal for headless marketing teams. That is, marketing teams without a key leader who can communicate your vision into defined campaigns with targeted results.
As the CEO or founder, you likely have a very good handle on your business goals. But turning those goals into marketing strategies and defining what success looks like? That’s a different story.
A fractional CMO can help you do that.
They can take your business goals and develop a marketing strategy that will help you achieve them.
You Need Someone Who Balances Logic and Creativity
Fractional CMO’s have a variety of skills and tend to be big picture thinkers who balance the logical and creative sides of marketing. They know how to take that vision and develop a clear marketing campaign that will deliver results.
This type of thinking is essential for developing marketing campaigns that help you get past tactical thinking and into strategic action.
If you’re only focused on those tactics (like social media or email marketing), you’re missing the big picture. A Fractional CMO helps you develop and implement a strategy that ties all of your marketing efforts together so you can see the real results.
You’re Not Seeing Great Results Right Now
When your marketing isn’t moving the needle, it’s time to hire a Fractional CMO. In fact, one of the best ways to start seeing better marketing results is to hire that expert level help.
Think of it this way, you as an entrepreneur could wear all the hats in the beginning and grow your business. But to take it to the next level, you need to start hiring help. You only have so many hours in a day and ability to wear those hats.
Hiring help for your marketing is the same.
If you’re ready to start getting better results, it’s time to consider hiring a Fractional CMO.
You Need a Smarter Team
Plain and simple hiring a Fractional CMO is the smarter way to grow your team. It allows you to tap into C-Suite executive level marketing help at a fraction of the cost and boost your entire marketing team’s performance from the top down.
Many entrepreneurs want to have a small but mighty team, a group of individuals all working toward a central goal. Bringing a Fractional CMO on board means bringing that high level expertise into your ecosystem.
And that experience is contagious!
A good Fractional CMO knows how to lead a team and bring out the best ideas and actions out of people. They know how to make magic and let everyone shine. Which helps your team feel more fulfilled, create better results, and grow your business.
You’re Ready to Make a Change
If any of this sounds familiar, it’s time to make a change. If you’re not seeing the results you want from your marketing, or if you feel like you and your team could be doing more, it’s time to consider hiring a Fractional CMO.
Book a free consult call with me today, and let’s talk about whether it’s the right time for you.
Remember, a Fractional CMO is fraction of the cost of a full-time CMO and can provide your business with the high-level marketing expertise it needs to take things to the next level.
Intentionally and strategically.