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Episode 15: How to Start a Podcast and Become the Go-To Expert in Your Niche

Woman entrepreneur starting a podcast to grow her business

If you want to really build your authority online and showcase your expertise, starting a podcast is the way to go! It positions you as an expert and helps you get your name out there.

This week, let’s dive into how to actually start a podcast (the stupid simple way) so you can use it to grow your business!

Today’s episode is brought to you by the Passion to Profit Marketing Academy™— an immersive group coaching experience that helps you scale up your income and impact sustainably to $10k months and 6+ Figure Success. Join me for a free Masterclass to see what's keeping YOU from hitting your goals and the exact steps you need to reach them. See you inside!

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Full Episode Transcript
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Tiffany Barry (00:00):
Because I’m a marketer. People ask me how to decide whether to start a podcast or a YouTube channel or something else all the time. And my go-to answer is to focus on one authority, building channel at a time and go with the one that matches how you wanna work, like how I created a podcast. So I can record in my pajamas in my bed instead of getting ready for video. So let’s talk, talk about it this week. Why podcasting helps you grow your business and how to get started simply and successfully. Welcome to the passion of profit marketing podcast, where we talk about how women like you can scale your passionate business into a profitable empire that’s aligned and intentional. I’m Tiffany Barry, a marketing consultant and agency owner, helping creative entrepreneurs use modern marketing. That’s simple and actually feels good to reach their next level of success. Join me for 20 minutes or less to talk about how to market and scale your business. So you can become the free and flexible CEO. You started your business to be let’s get started.

Tiffany Barry (01:02):
Hosting a podcast is a great way to build your authority and showcase your expertise online. It helps you get your name out there and become a go-to expert in your niche, but how do you actually start a podcast? How do you use it to grow your business? And why is it such an effective way to market yourself? That’s what we’re gonna be talking out this week on today’s episode. So before we dig in, I wanna talk a little to, to kind of the, the, how to set it up. I wanna talk about why, you know, how they actually grow your business, why they’re important to do. And it really comes down to building authority. If you’ve ever sat down and listened you a recording of someone talking about a topic in depth, you’ve probably walked away thinking that person is an expert on that topic.

Tiffany Barry (01:52):
And you’d be right when someone presents that information that we need with confidence, especially when they have things like data or studies or years of experience to back. We almost instinctively want to learn more or work with them in some way. So when you start a podcast and you release episodes regularly, you’re effectively claiming your space as an expert in, in your field. So your podcast really helps build that authority and create a conversation around you where you’re the go-to person, right? People trust the people that they see as experts and frankly, hosting a podcast is a great way to show that, you know, what the hell you’re talking about. Podcasts are also a great way to connect with potential clients I’ve connected with, with several potential clients. And I haven’t even been running this podcast for very long. It’s a great vehicle for sharing stories about previous clients you’ve worked with, and that can really help not only your listeners understand, you know, that your expertise is valid, but that people who need what you have, people who need that magic are just drawn to you.

Tiffany Barry (03:08):
And they, they feel like you’re the right person to hire because they trust you. Right? So sharing stories in connecting with your audience is probably like the two of my favorite things about having a podcast and building your authority. Because I think this really helps build the foundation of relationships that are gonna lead to sales down the road. It also builds the foundation for relationships for collaborations and partnerships with peers and a other industry experts that maybe are in direct competition, but share a bit of your audience there. We’re gonna talk about that as well. So let’s talk now about let’s switch gears a little bit and talk about simple tech setup. All right. And I’m gonna include some product recommendations as well. If you head to these show notes for the, this post, you’ll also see a link a bullet point list of links at the bottom where I will drop where I’ll drop the blog post that I did about this, where it kind of goes a little more in depth into what products and it has links over to where I got some of them on Amazon.

Tiffany Barry (04:19):
So in general, I’m in the camp of people who believe in keeping things like stupid, simple. I’m also a big supporter of minimally viable, everything. I think everything should be launched as minimally viable solutions. And then we can add on cool stuff and expand from there. But by starting really simple, you have a chance to validate your ideas without investing too much. Okay. So that way you don’t spend, you know, $500 on a full podcasting setup only to realize that you really don’t want to podcast that you really want to write a book or start a YouTube channel. Right. So minimally viable, stupid, simple with that in mind, here’s my quick and dirty list of podcast essentials. Like I said, I’ll have a link in the show notes for where you can go see my product recommendations. I should also add a disclaimer that there’s one or two of these things that are Mac specific because I do have MacBook air.

Tiffany Barry (05:19):
So keep that in mind, when you think about what list will look like for you, whether you have a Mac or not. Now the first thing you’re gonna need is recording software. Like I said, I have a MacBook air, so I, and I worked with MailChimp before I started my own business. So we used apple everything. And I transitioned from being a PC to an apple person because I was there for five years. And so so when I left, I, I got another MacBook air, like I used at work. So garage band comes pre-installed and that’s what I’ve always used. I find it really simple and easy. And there’s a lot of free information online if I ever run into any issues. That said, I do make sure when I am setting up for a podcast episode, that I do choose the narration style vocals specifically for my audio input it if you’re using garage band, that’s just something to keep in mind.

Tiffany Barry (06:20):
I, again, I’m not an expert, so I don’t know about other softwares, but when I’m recording my podcast episodes, I found that setting that as the style helps me sound clear and not echoy, and it kind of helps cut out some of the background noise, speaking of background noise. I actually didn’t put as much thought into the microphone that I was gonna use as I did the soundproofing. So I’m gonna, I’m gonna share a little bit about my solution for that. In just a second for the microphone, I really just looked for something that was budget friendly and had a pop filter. So I found one on Amazon that was under $25. It’s the one that I still use. And, and it hasn’t done me wrong. I did need a little USB to us B C converter to plug into the microphone so that I could plug my microphone straight into my Mac.

Tiffany Barry (07:12):
But other than that, it just kind of plugs in place and goes and you know, it’s treated me well. So then the next thing that you’ll need when you’re setting up your podcast is a soundproof location. So this can either be a room like your closet or a simple sound box. I, I being the stupid, simple lover chose to make a little sound box. So I have pictures that you can see the link to in the show notes. If you wanna get a feel for what I did, but essentially I took a storage container, like a little, I think it’s like a 20 gallon or something like that. It’s a small storage container. And I took soundproofing foam and I hot glued it inside as like a liner. And I left a little gap for my mic to, of insert into and I love that.

Tiffany Barry (08:02):
It’s really simple. I love that I can pick up and record anywhere cause I just take my little box with me. And I also really like that I can snap the lid on and it goes right back into the closet in storage when I’m not recording. So I don’t have to worry about having anything big or permanent like a setup. And I definitely have to build out like a sound box, a recording box, which is great if you’re like me and you want minimally viable and simple. Now the last thing, and I do say the last thing that you really need to kind of just get started is an intro and an outro, think of this, like your podcast theme song, right? Listen to other podcasts in your niche to kind of get a feel for what you like and how you’ll stand out.

Tiffany Barry (08:46):
But like at its simplest, your music, your, your kind of theme, background music should represent how you want your listeners to feel. So make sure that if you do go that route I know some podcasters will just repeat their intro and their outro when they record that episode, every single time for me, I would find that monotonous and draining, and I like to find ways to shortcut my workflow and make things nice. So I like the consistency. So have a recorded intro. I have a recorded outro. And, and I used music that I grabbed royalty free commercial use music that I found on PI bay. I think YouTube audio library also has some stuff you can use for podcast. I’m not sure don’t quote me on that. But you can also purchase commercial rights to music. And they’re pretty affordable at a space, your intro kind of should say who you are, what you do and what your listeners can expect in each episode.

Tiffany Barry (09:45):
And then your outro should wrap up the show and tell listeners where to go or what to do next. I actually have a project template that I created in garage band have my my narration vocal audio track already set up. I have my intro audio track set up and I have my outro audio track set up with the intro and outro files already imported from their relative garage band projects into this template file. That way I can just open the, a template record, save it as something with a new name. So I don’t override the template file template file. And, and then I’ve, I’m, I’m ready to go. So it allows me to, you know, kind of just jump in. So as you get more experience and your show grows, you can absolutely upgrade any part of your setup.

Tiffany Barry (10:37):
Obviously mine you know, has all really stayed the same. I have upgraded my workflow in click up to kind of better plan my editorial content. But you know, I, I would say that, you know, use the simple approach for as long as it serves you, right? And if suddenly your podcast starts taking on often, you’ve got guests and you wanna do these full video recording things. Absolutely do it. But I think this really simple setup is, is really helpful to just get started. All right, now a little birdie told me that a podcast is most effective at growing your business when it actually has listeners, but I’m the little birdie it’s me. It’s me. It’s my, that’s my, that’s my super lame. Like what, like dad joke, I guess, but, but I I’m telling you that your podcast is more effective when you actually have listeners who are actually gonna do the listening.

Tiffany Barry (11:33):
Okay. It’s just the facts. Y’all all right. Now that’s not to say that you should, should stop creating your podcast if you launch it and you’ve done 20 episodes and no one is listening instead work to grow your audience and market your podcast more effectively. It takes time to build something amazing. So be patient, I know that’s really difficult sometimes. But you know, you can, you can do things like guesting and, and I’m gonna talk a little bit about, you know, some tips to grow your podcast, but, but, you know, just understand that it, it is a long term strategy and you can even make your podcast part of your content repurposing strategy. So I have an entire episode planned for how to do that. It’s pretty not intense, but it, it can feel convoluted. So I don’t wanna go too much into content repurposing strategy here, but I will say that for me, I am written type of person.

Tiffany Barry (12:35):
I consume information better as a reader. I cons I, I convey information better as a writer. So before meetings, before trainings, before podcast episodes, I write out my talking points. And so for me, my podcast fits into my content repurposing strategy because my podcasts are essentially audio versions of the blog posts that I’m creating. I find that having a, an outline to, to go on helps me not say continually and helps me stay on point. So I don’t go off on tangents and forget what I was talking about. So think about how you want your podcast to fit your overall editorial calendar, your, your editorial strategy. And and then it’ll allow you to record a podcast and it’s a bit more of a seamless a seamless recording experience. So you can focus a little bit more energy on growing your audience.

Tiffany Barry (13:33):
So here are a few tips for growing your podcast audience. One, start with great cover art design. This will make your podcast stand out in directories like iTunes. And I always say to opt for simple, over ornate, you can find a designer in Facebook groups. You can Google them. You can go on places like fiber or can pull up Canva and, and find one of the templates for podcast covers and customize it for your podcast. Again, we’re starting simple here. We can always go full tilt later, but you know, I think the overarching kind of thing to keep in mind for podcast cover art is that you wanna remember, or that people are gonna be viewing it really small on a mobile screen for the most part. So make sure that it looks really good and that includes the information that you need to convey quickly.

Tiffany Barry (14:27):
Now, I also suggest using keyword rich descriptions to help people find your show when they’re searching for topics related to what you’re talking about. This show is passion to profit marketing, because I want to help you take your, your passion and turn it into a profitable empire. And we do that through marketing. I am not a general business coach. I’m not a business strategist. I, you know, there are lots of things that I’m not an expert at. So, you know, and there are lots of different ways and things you need to do when you’re growing your business. I focus on marketing. All right. So, so I’m using not just in the title, but also in my descriptions, I’m using words like marketing and social media and social selling. But as you’re doing that, remember not to forget to write for humans too. Alright. The, the algorithm is a tool, but we don’t wanna write for machines.

Tiffany Barry (15:20):
We wanna write for humans. So hook their interest, give them a reason to actually listen. Now you also can grow your podcast. Listener’s audience by promoting your episode, cross socials channels on your website, on your blog, you know, link back to your podcast so people can easily subscribe and leave you reviews. I have an entire page on my website dedicated to my podcast, where I have a podcast player that shows, you know, all the latest episodes automatically. And then I also have episode show notes below, and then each episode individually is embedded onto the show notes post. All right. So I recommend setting up something like that on your website and adding your podcast to your menu. If you’re gonna use it as a channel to, you know, connect with clients and build your authority. Now, you also on that authority building note need to collaborate with other podcasts in your niche.

Tiffany Barry (16:15):
Obviously this isn’t like mandatory, but if you wanna grow your audience, absolutely because it helps you tap into their audience and grow yours at the same time. So look for hosts, who regularly talk about topics that are related to your expertise and who have an audience that’s very similar to your ideal client or people that you want to get in front of. And on that same kind of note, reach out to guests who would be a great fit for your show, because this not only helps you get high quality content, always desirable, right? But it amplifies the reach of your podcast because not only are you able to provide content for your audience, but you’re able to leverage the audience of others when your guests share their appearance on their socials. Okay. Now I’m not gonna go too far in depth on how to guests on other podcasts in this episode, because we would be way, way over word time.

Tiffany Barry (17:14):
But I will link to the blog post where I do talk about this a bit more so you can dig into how to become a really good podcast podcast guest, if I can talk I will say that I have a link that I to an article I love from interview connections. They are like podcast set up people like help you pitch to podcast and get so check them out. If you want to just hire somebody to help you become a guest. But I wanted to share this quick tip, most podcast hosts when you guest will have, or want to have video on during the interview, this makes it a lot easier to have a conversation, cuz you can see each other. And then they can record it and repurpose the video on social media or YouTube. Right? So don’t make the same mistake I did when I first started and show up look at a whole hot mess.

Tiffany Barry (18:06):
Show up to your guest recording sessions, camera. That way you can use those videos and really help increase your exposure. Right? Yeah, that was a, that was fun. That was, that was a memory I don’t wanna repeat. So all in all, all in all guesting is fantastic. But starting a podcast in general is really only as simple or a as complicated as you want it to be. You can totally start with a fancy setup, a soundproof room, all the fixins or you can be like me in the stupid simple camp and keep it breezy. All right. The most important thing, as you’re thinking about creating your podcast is you’re thinking about building authority and being that go-to expert, right? The most important thing is to get out there, put yourself out there and create a space where you are leading a community. That’s what sets you up as an expert. And it helps you build that valuable authority so that you are the no brainer go-to person. That’s it for this episode of passion to profit. If you found it helpful, insightful, or just entertaining subscribe, wherever you listen to your favorite podcast. And if you’re ready to scale your business from passion to six figure profits, don’t forget to watch the free masterclass tiffanyebarry.Com/Masterclass.

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How to Start a Podcast and Become the Go-To Expert in Your Niche
How to Start a Podcast and Become the Go-To Expert in Your Niche

How to Start a Podcast and Become the Go-To Expert in Your Niche

Links to add to Shownotes:
My Podcast Page (https://www.tiffanyebarry.com/podcast/)
Interview Connections: How to Create a Podcast One Sheet (https://interviewconnections.com/podcast-one-sheets/)
My Podcasting Setup with Product Links (https://www.tiffanyebarry.com/?p=1185#simple-tech-setup-with-product-recommendations)
How to Become a Podcast Guest (https://www.tiffanyebarry.com/?p=1185#become-a-podcast-guest)
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Episode Title
How to Start a Podcast and Become the Go-To Expert in Your Niche
Teaser Intro
Because I’m a marketer, people ask me how to decide whether to start a podcast or a Youtube channel or something else all the time, and my go-to answer is to focus on one authority building channel at a time and go with the one that matches how you want to work. Like how I created a podcast so I can record in my pajamas in my bed instead of getting ready for video. So let’s talk about it this week! Why podcasting helps you grow your business and how to get started simply and successfully.
Description (Buzzsprout)
Hosting a podcast is a great way to build your authority and showcase your expertise online. It helps you get your name out there and become a go-to expert in your niche.

But how do you actually start a podcast to grow your business? And why is this such an effective way to market yourself?
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>> Enjoy the show? Don’t forget to watch the free masterclass at tiffanyebarry.com/masterclass/
Description (Shownotes)
If you want to really build your authority online and showcase your expertise, starting a podcast is the way to go! It positions you as an expert and helps you get your name out there.

This week, let’s dive into how to actually start a podcast (the stupid simple way) so you can use it to grow your business!
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If you want to really build your authority online and showcase your expertise, starting a podcast is the way to go! It positions you as an expert and helps you get your name out there.

This week, let’s dive into how to actually start a podcast (the stupid simple way) so you can use it to grow your business!
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