Social media marketing is a powerful tool to marketing your business and sell more. Businesses can and should use Instagram to create brand awareness and sell more products or services, but accomplishing this goal is trickier than it sounds.
Establish a Cohesive Brand Aesthetic
Your website should be a reflection of your total brand aesthetic from the fonts you use to the colors you’ve chosen to how much white space is on the page—if you’re struggling here, let’s talk! The next step is to translate that branding from your website to your Instagram feed. Do this by using images that offer the same feel. Professional photographers can be amazing for this, but stock photography and Lightroom presets are also great!
I’d recommend purchasing stock photography bundles if you’re going that route to allow you a way to more easily maintain consistency across your feed. My favorite stock photography site is Haute Stock because it is membership based instead of priced per bundle, but free alternatives you might also love include unsplash.com and pexels.com.
Plan Your Content Ahead of Time
Use a visual editor to plan your content out ahead of time! I love Later for this, and it’s what I personally use. Later allows you to see a working grid of all of your scheduled posts, and you can choose whether those scheduled posts will be published automatically or by sending a notification to your phone. By planning your Instagram content in advance, you can make sure all of your images work together cohesively and create a cohesive feed.
Don’t Sell on Instagram
I know that sounds counter intuitive, but Instagram is not the place to be focused on sales. Don’t get me wrong! Sales will come, but you have to take them out of the equation and focus on connection and engagement instead.
Instagram users flock to the app to see beautiful content from people and brands they love. So be personal and authentic! I recommend a 1:3 or 1:5 ratio of posts where you publish 1 post directly related to your business for every 5 posts about other things. Your business related posts might be announcing your new eBook, course launch, or product, while your unrelated posts might be questions for your followers, polls about their personal lives, or quotes to inspire them.
As a business owner, you’re already juggling more than enough, so if social media planning and engagement isn’t your thing, I can help. I know just how important social media can be to your business, and I specialize in creating beautiful visual content with punchy captions that get results. Let’s chat about how I can help you manage your social media!