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How to Find New Clients for Your Coaching Business

Coaching helping find new clients

Are you looking for new clients for your coaching program? Finding new clients is the key to growing your coaching business, and it’s something that doesn’t come naturally to everyone.

While there are several methods that you can use to find new clients, I want to share my favorite ways. I’ll also share tips on how to attract more leads by making yourself, your business, and your content more attractive and convert them into paying clients.

So, whether you are just starting out or have been in business for a while, here are three ways to learn how to find more clients for your coaching program!

Table of Contents

Method #1: Networking

The first way to find new clients for your coaching program is through networking. networking is essentially the act of creating conversations with people where you can introduce yourself and what you do and find some way to partner together.

Sometimes it means you’re building a relationship with a peer. Other times it means you’ll be jumping on a sales call with a potential client. Still others, you’ll find a way to create a mutually beneficial collaboration.

That said, where you network is important.

In general, though, you want to network on platforms where your target market is likely to spend their time. More than that, you want to create a presence on platforms where your ideal clients go to solve their problems. This allows you to get a step ahead because you’re more likely to talk to people who are already aware they have a problem and are actively seeking a solution.

Although popular places to network include Facebook groups, LinkedIn, and Instagram, you don’t have to use social media to networking. Professional organizations, Mastermind cohorts, online networking events, and even your local business organizations are fantastic places to network.

Method #2: Content Marketing

The second way to find new clients is through content marketing. When you create valuable content that’s relevant to your target market, you’ll start to attract attention from people who are interested in what you have to offer. As your audience grows, you’ll also start to get more leads and opportunities to work with new clients.

I always talk about content as part of your big-picture marketing plan. My favorite way to describe marketing is that it is like building a house. Your content is the foundation.

You attract more clients with your content by creating content that is attractive to your ideal clients. Your content won’t do the work for you. It won’t magically bring people to you in droves; you’ve still got to market and get yourself out there (the online space is a busy, noisy place).

But the more content you have, the more opportunities you’re creating for people to come into your house, introduce themselves, learn more about you, look around at your decor, and decide to stay a while and visit, aka buy from you.

Method #3: Social Media

If you’re not using social media to find new clients, you’re missing out on a huge opportunity. Not only is social media free to use, but you can start out with a free account, build an audience, and then leverage the data of that audience to create highly effective paid advertising campaigns to exponentially reach more people.

Platforms like Instagram and LinkedIn offer great ways to connect with potential clients who are looking for help just like you are, and working a strong content marketing and social media marketing strategy together allows you to reach more people and begin to build relationships with them.

One of the best things about social media marketing is that it’s a great way to connect with people who are interested in what you have to offer. You can build an audience slowly and steadily, and then when they’re ready, they’ll reach out to you for help.

One of my favorite things about social media is it allows you to reach people where they are. The algorithm is a tool, not an enemy, so it has the potential to be one of your greatest assets and show your content to those who will find it relevant and engaging.

They’ll see what will resonate with them.

Aside from content, social media is a way to create a more intimate experience and have one on one conversations with people in a way that much more personal and real than being served an ad.

Get Clear on Your Ideal Client

This is the fun part! When you know who your ideal client is, it’s a lot easier to find them. Even better, when you’re creating content with that defined ideal client in mind, that content is going to resonate with them more.

Start by creating a buyer persona or an avatar of your ideal client. This can be based on someone you’ve already coached, or it can be completely made up. Focus less on their basic demographics—their exact age, how many kids they have, or where in the country they live—and more on how they behave. You can dial into their demographics later, especially when you’re ready to run ads, but for organic marketing it’s often more valuable to focus on psychographics first.

Like…

What problems do they struggle with?

When they have a problem, are they a DIY-er or a “find someone” type of person?

Do they make decisions quickly and confidently? Or do they need time to work through the pros and cons?

What are their values? Beliefs?

What are their ultimate goals? What are they trying to achieve?

When you know this persona as well as you know yourself, it will be far easier to find them. The goal here is to think like they think so you can figure out where they’ll be, what words are going to touch them, and how to help them confidently take action to solve a problem or achieve a goal.

With any of these methods for finding new clients for your coaching business, it can seem deceptively simple. In fact, many of the women inside the Passion to Profit Marketing Academy were using some or all of these methods and still not getting results.

I find that’s often because how we implement these strategies is often the difference between getting results and hearing crickets.

If you’re struggling, I invite you to join me for the free Passion to Profit Masterclass where I talk about the 4-step framework for success and how to find and get focused on the key to your success. Watch it now!